The company is based in Nablus and is an offshoot of the Near East Industry and Trade Company. Its business centers on investment in the agricultural production sector. The Company guides and supports farmers and provides them with training to produce high-quality Palestinian products and redeem and guarantee agricultural land. The company develops and markets high- quality Palestinian agricultural products such as olive oil, traditional Nabulsi soap and extra-quality thyme.

The Company has been registered in 27 countries around the world. It aims at penetrating markets in the Arab Gulf – UAE, Bahrain, Qatar, Kuwait and Saudi Arabia, in addition to Arab communities in Europe, Canada and America. while being active in the local market as well.